Книга Design: The Whole Story

Design: The Whole Story takes a close look at the key developments, movementsand practitioners of design around the world, from the beginnings of industrialmanufacturing to the present day. Organized chronologically, it locates design withinits technological, cultural, economic, aesthetic and theoretical contexts. From thehigh-minded moralists of the 19th century to the radical thinkers of modernism - andfrom the emergence of showmen such as Raymond Loewy in the 1930s to today'ssuperstars such as Philippe Starck - the book provides in-depth coverage of a subjectthat touches all our lives. Iconic works that mark significant steps forward or thatcharacterize a particular era or approach - such as Marcel Breuer's Wassily chair of1925, Eliot Noyes' corporate identity work for IBM in the 1950s and Matthew Carter'sVerdana typeface, designed to be read on screen - are analysed in detail, while thetext sets out the framework of ideas, intent and technology within which differingapproaches to design have evolved.
From the cars we drive and the products we buy to the graphics that surround us,we are all consumers of design. Design: The Whole Story provides all the informationyou need to decode the material world.