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    The Logo Design Idea Book

    Издательство: Laurence King
    640 грн
    The Logo Design Idea Book / Автор: Steven Heller, Издательство: Laurence King, Серия: , Страниц: 128, Переплет: Paperback, ISBN: 9781786274120
    Артикул: 9781786274120
    ISBN: 9781786274120
    Доступность: В наличии
    Доставка: 1-2 дня

    Аннотация к книге "The Logo Design Idea Book"

    The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

    This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

    Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

    Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

    Perfect for students, beginners or anyone curious about logo design!

    Chapters include:
    Give personality to letters
    Develop a memorable monogram
    Make a symbol carry the weight
    Transform from one identity to another
    Make a mnemonic
    Illustrate with wit and humor
    Include secret signs

    Get more design inspiration from other Idea Books:
    The Graphic Design Idea Book
    The Illustration Idea Book
    The Typography Idea Book

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